QR Coded Labels

qr labels

Insignia Labels are increasingly being asked by manufacturers to incorporate QR Codes onto their labels to provide a direct link to either their own main websites or specialist promotional microsites they have set up. Many people in the marketing industry expect these codes to replace many of the more traditional on-pack promotions as consumers become more technologically competent and sophisticated.

Specialists in QR Coded Labels

A QR code (Quick Response) is a specific two-dimensional barcode, which is readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square data rich barcode and the information encoded can be text, URL or other data.

Users with a smart phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser. Indeed, Tesco have taken the technology to create a "QR code shopping experience" in the subway stations in the South Korean capital, where all commuter-shoppers have to do is view the photos of products in the virtual store, scan a product's QR code with their mobile device to add it to their virtual shopping cart, and get it delivered to their physical address.

Retailers have also recognised that these QR Codes are a brilliant idea for spontaneous shopping and have started to use this technology to allow consumers to scan labels on their products– a good use of their precious time while you're doing other activities even if they hadn't planned to do any shopping.

Please contact us for free QR Coded label samples, further information or a free quotation.

To generate your own QR code please click here:

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